Claude AI for marketing, the practical way.
Every prompt from the video, ready to copy. Everything runs in Claude Cowork inside one folder. Do the Start Here step first, it creates a brand-brief.md file that every other prompt reads automatically, no pasting your business details twice. Wherever a prompt says [your details], replace it with your own.
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AI Builders Lab →- Open Cowork and create your project. In the free Claude desktop app, switch the toggle from Chat to Cowork. Click Project or folder → Create new project → type a name (e.g.
my-marketing) → Add folder and pick a new empty one → click Always allow to let Claude change files → Create project. Everything you build lands in that folder and stays yours. - Create your brand brief. Run the Start Here prompt below inside your project. Claude interviews you and saves
brand-brief.mdinto your project folder. Every task after this reads that file, you never repeat yourself. - Install the Marketing plugin. In Cowork, click the + button → Add plugins → search for marketing → click the + to install. Made by Anthropic, free. Needed for Tasks 1, 5, and 7.
- Connect Gmail. Click the + button → Connectors → Manage connectors → Connect next to Gmail. Needed for Task 4. Claude only drafts, you always press send.
/ in Cowork to open the skills menu and pick the command each task names. If a command does not appear, the plugin is not installed yet.Where each task runs: Tasks 1, 4, 5, 6, 7 → Cowork. Task 2 → Claude Design (separate app, open it from the sidebar). Task 3 → Claude Code (click Code in the sidebar, point it at the same folder). Task 3 also needs the Frontend Design plugin, installed inside Claude Code, the steps are in that task.
Your project has its own memory, so Claude carries what it learns into your next session here. Treat that as a bonus, the
brand-brief.md file is better because you can see it, edit it, and control exactly what Claude knows.Teach Claude Your Business
Claude interviews you, one question at a time, then compiles your answers into a one page brand brief and saves it as brand-brief.md in your folder. Every other prompt on this page starts by reading that file. It is the difference between generic AI content and content that sounds like you.
- Run this in Cowork, inside the project you just created.
- Answer in plain language. No marketing jargon needed.
- When it's done, check the folder:
brand-brief.mdshould be there. Open it, and edit anything that doesn't sound like you.
You are my marketing strategist. Before you create anything for me, ever, you need to understand my business. Interview me now. Rules for the interview: - Ask ONE question at a time and wait for my answer before the next one. - Ask up to 10 questions, no more. - Keep the questions plain and friendly. I am not a marketer. - Cover these areas across your questions: 1. What the business is and what it sells (products, services, prices). 2. Who my typical customer is, in real life terms, not demographics jargon. 3. Why customers choose me instead of the obvious alternative. 4. My single most important business goal for the next 30 days. 5. How I naturally talk to customers (formal, warm, playful, direct). 6. Anything I never want to sound like or be compared to. When the interview is done, compile my answers into a ONE PAGE brand brief with these exact sections: Business and offer · Target customer · What makes us different · Voice and tone (with 3 example phrases in my voice) · Current goal · Things to avoid. Then SAVE it as a file called brand-brief.md in this folder. In future conversations, when I say "read my brand brief", this is the file I mean. Do not pad it. Do not invent anything I did not say. If an answer was vague, sharpen it and ask me to confirm before saving.
A short interview, then a new brand-brief.md file in your folder. Every prompt below opens with "read my brand-brief.md file", and Claude just knows your business. (No folder set up? Fallback: paste the brief text at the top of each prompt instead.)
Your One Week Marketing Plan
A day by day plan built around one goal, sized for a real human week. The constraints in this prompt are the secret: they force Claude to plan for your actual time and to drop anything generic.
- Run in Cowork using the
/campaign-plancommand from the Marketing plugin. - Edit the three constraints (hours, budget, goal) to match your reality.
- Keep the last line. It is what makes the plan specific to you.
Read my brand-brief.md file first. Everything below builds on it. Build me a ONE WEEK marketing plan, Monday to Sunday, based on the brief. When it's done, save it as weekly-plan.md in this folder. My constraints: - I have [5] hours available this week, total. - My budget is [zero]. - My one goal for the week is [10 new trial signups]. Rules for the plan: - One primary task per day, and every task must take 30 minutes or less. - For each task give me: the task, the channel, the time estimate, and one line on how it moves me toward the goal. - Include one task that re-engages past customers, they are the cheapest win. - End the week with a 15 minute review task: what to check to know if it worked. - Nothing generic. If a task could apply to any business, replace it with one that only makes sense for mine, using details from the brief.
Seven days, seven concrete tasks, each tied to your goal, with details pulled from your brief (your offers, your customers) instead of textbook advice.
Visuals & Social Graphics
A five slide Instagram carousel in Claude Design, no designer needed. The pattern to learn: never ask for "a graphic". Give it three things, the brand brief, the topic, and a structure, then iterate by talking to it.
- Open Claude Design from the sidebar. It's a separate app and can't read your folder, so attach or paste
brand-brief.mdwith the prompt. - Swap the topic and the objections for whatever your carousel is about.
- Claude Design needs a Pro, Max, Team, or Enterprise plan.
[attach your brand-brief.md file, or paste its text here] Create an Instagram carousel, 5 slides, square format, based on the brief above. Topic: [our sunrise rooftop yoga class, aimed at complete beginners] Structure: - Slide 1: a bold scroll-stopping hook about the topic. Big type, minimal. - Slides 2 to 4: each slide knocks down ONE objection my target customer has before buying. Use these three objections: [I am not flexible enough], [I do not have the right gear], [everyone there will be better than me]. One objection per slide, answered in my brand voice. - Slide 5: one clear call to action: [book a free trial class]. One button-style element, nothing else competing with it. Creative direction: calm, warm, minimal, lots of breathing room, consistent type system across all slides, no stock photo look, no clip art. The five slides must feel like one designed set, not five separate images.
Five cohesive slides: hook, three objection slides, one call to action.
- Level 1, talk to it. "Try a version with photography instead of illustration." "Make it feel more premium." "Stronger hook on slide one." It redesigns in seconds.
- Level 2, show it what you want. Drag in a screenshot of a design you love, a competitor's post, a template, a magazine page, and say: match this visual approach, but keep my message. Claude reads the typography, spacing, and color relationships and applies them to your content. Far faster than describing a vibe in words.
- Level 3, build a design system. One time setup. Upload your logo, a brand guide, a deck, or just point Claude Design at your website, and it extracts your colors, fonts, and components into a reusable system. Every project after that comes back in your brand automatically.
A Landing Page From One Paragraph
One page, one job, one button. The Frontend Design plugin turns a single paragraph into a finished, mobile ready page that doesn't look like an AI made it. This is where you send the people your plan and carousel attract.
- Switch to Claude Code. Click Code in the sidebar and point it at the same folder as your Cowork project. Same idea as Cowork, built for making things that run.
- Install the Frontend Design plugin (official, by Anthropic): click the + button → Plugins → Browse plugins → search frontend design → select it → Install.
- Replace the offer, audience, and button text with yours. Keep the "one goal, one button" rule, pages with one job convert.
Read my brand-brief.md file first. Then use the frontend design skill to build a single landing page for [my free trial yoga class]. Save it in this folder and tell me how to preview it. The audience is [complete beginners who feel intimidated by yoga studios]. The page has ONE goal and ONE button: [Book my free class]. Do not add a navigation menu, extra links, or secondary offers. Structure it as: a hero with the offer stated in plain words, a short section that answers the three biggest fears a first timer has, [the weekly schedule], and the button again at the end. Write all the copy in the voice from my brand brief. Make it feel like [a calm boutique studio], not a corporate template. It must look great on a phone, because that is where most visitors will see it.
A complete page saved into your folder: hero with the offer in plain words, a section answering first timer fears, the schedule, one button, nothing competing for attention. Want animations, images, a different layout? Just ask.
Email Marketing With Gmail
Two moves. First, Claude reads your real inbox and drafts replies to customers you have not answered. Second, it writes a three email welcome sequence for the people your landing page brings in. Claude drafts, you always press send.
- Connect Gmail first: + button → Connectors → Manage connectors → Connect next to Gmail.
- Review every draft before sending. You stay in control of everything that leaves your account.
- Email is just one connector, the same idea works with your calendar, drive, and notes.
Read my brand-brief.md file first, you'll write in that voice. Go through my Gmail inbox from the last 7 days. Find messages from potential or current customers that I have NOT replied to yet. Ignore newsletters, notifications, and receipts. For each one: - Give me a one line summary of what they need. - Draft a reply in the voice from my brand brief: warm, human, and specific to what they wrote. No corporate phrases. - If someone wants to cancel, pause, or complain, do not just accept it. Draft a reply that offers a genuinely helpful alternative first (a pause, a different option, a quick call), while staying respectful of their choice. List the drafts so I can review each one before anything is sent.
Read my brand-brief.md file first, you'll write in that voice. Write a 3 email welcome sequence for people who just [booked a free trial class] through my landing page. Voice: exactly as in the brand brief. - Email 1, sent immediately: confirm the booking and calm first timer nerves. Short, warm, zero selling. - Email 2, sent the day before: the practical stuff, [what to bring, what to wear, where to park, when to arrive]. Make it feel like a friend texting them. - Email 3, sent the day after: thank them, ask one genuine question about their experience, and make a soft, no pressure invitation to [a membership or starter package]. For each email give me: a subject line under 45 characters, a preview line, and the body under 120 words. No spammy words, no fake urgency, no exclamation marks in subject lines.
Prompt A: a short list of unanswered customers with ready drafts. Prompt B: three complete emails with subject lines, ready to load into your email tool.
Mini SEO Audit On One Page
Not a whole site audit, that is overwhelming. One page, the one that matters most, with a fix list ordered by impact. The phrase that makes this work: "the exact change to make" for every fix.
- Run in Cowork using the
/seo-auditcommand from the Marketing plugin. - Audit the landing page from Task 3 before it goes live, it's right there in your folder. Or paste a live address instead of a file and Claude reads the published page.
- Write the target search the way a real customer would type it.
- When Claude offers to apply the fixes, say yes. It edits the page for you.
Audit this ONE page only: [the landing page file we built in this folder, or a live URL like https://yoursite.com/free-trial] The search I want this page to rank for is: [yoga classes for beginners in your city]. My customers would also type things like: [beginner yoga near me], [first yoga class what to expect]. Rules for the audit: - Explain every issue in plain English. I am not an SEO expert. - For every issue, give me the EXACT change to make: if the title is weak, write the new title. If a heading misses the keyword, write the new heading. If content is missing, tell me the section to add and give me a draft of it. - Order the fix list by impact, biggest first. - Check at minimum: page title, meta description, headings, whether the page answers what searchers actually want, internal links, image descriptions, and anything that would stop Google from understanding what this page is. - End with the top 3 fixes I should do today if I only have 30 minutes. - Then ask me if I want you to apply the fixes straight into the page.
A prioritized list where every line is an action, not a diagnosis: the new title written out, the new heading written out, the missing section drafted. Say yes and Claude applies them to the page. Point it at any page you want, your homepage, a post that used to rank, a product page with traffic but no sales. Do one a week and your whole site is covered in a couple of months. Doing this for clients? That same prompt is a free audit you can send a prospect before you ever pitch them.
Artifacts: Turn Plans Into Tools
When Claude builds something you can use, not just read, that's an artifact. In Cowork it lands as a real file in your folder. The mindset shift: stop asking Claude only for answers, start asking it to build you tools.
- Run in Cowork. It reads the plan Task 1 saved, no pasting.
- The checklist saves as a file in your folder, open it in any browser.
- Other tools to try after: a content calendar, a price comparison table, a simple ad spend calculator.
Read my weekly-plan.md file from this folder. Turn it into an interactive weekly checklist I can actually use every day. Requirements: - Group the tasks by day, Monday to Sunday. - A checkbox next to every task. Checking it off marks the task visibly done. - A progress bar at the top showing how much of the week is complete. - Show the time estimate next to each task so I can pick tasks that fit the time I have right now. - Clean and simple, readable on my phone, no clutter. Save it as checklist.html in this folder and tell me to open it in my browser. (In the Claude chat app instead? Just say: build it as an interactive artifact.)
A working checklist in the side panel: tick a task, watch the progress bar move. Ask for changes ("add a notes field", "sort by time") and it updates live.
Research Your Competitors
Two layers. Layer one uses web search to pull live data on your top competitors, including what their customers complain about. Layer two turns that research into a positioning brief: the one message nobody near you is using, that you can own.
- Prompt A runs in a normal Claude chat with web search on.
- Prompt B runs in Cowork using the
/competitive-briefcommand from the Marketing plugin. - Paste Prompt A's results into Prompt B where marked.
Search the web and find the main competitors for my business: [a small yoga studio in your city / area]. Identify the top 2 competitors a customer would realistically compare me to. For each one, find and report: - Their prices and their intro or trial offer. - Their overall review rating and roughly how many reviews they have. - The 3 most common things customers COMPLAIN about in negative reviews. Quote the themes, not just star counts. This part matters most. - Who their website seems to be written for (beginners, experienced customers, a specific niche). Present it as a simple side by side comparison, and finish with the 3 clearest unmet customer needs you can see in the complaints.
Read my brand-brief.md file first. Here is live research on my top 2 competitors: [paste the results from Prompt A] Build me a positioning brief with these sections: - Where we win: real advantages we have over these competitors, based on the brief and the research, not flattery. - Where we lose: where they are honestly stronger, stated plainly. - The gap: the ONE message or audience no competitor in this comparison is speaking to, that fits our strengths. State it as a single positioning line I could put at the top of my website. - Proof plan: 3 concrete ways to make that positioning believable (things to show, say, or offer), not slogans. - Rewrite check: take my current one week plan themes and tell me which items should change to align with this positioning.
A side by side competitor comparison built from live data, then a positioning brief ending in one sharp line, plus the changes that snap your plan, page, and emails behind it. Claude will also flag what it couldn't verify, check those yourself before you build a campaign on them.
That's seven tasks. Next: build your own skills, run Claude Code like a pro, and turn all of this into a system that runs every week. Full course library plus a community of people doing the work.
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